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Product Details

• Interior and exterior
• Water-based and low odour
• Quick drying
• Prevents rust formation
• Anti fungal protection
• Blocks Stains
Ideal for high humidity areas such as bathrooms and utility rooms. Approx coverage 10m2 per litre.

Technical Specification
Brand Flag
Manufacture ID ATUPW2.5
Safety Data Sheet click here
Delivery details

Covid-19 Update

  • Free Next Business Day delivery for orders over £25 to home and site is available for orders placed before 5pm
  • Saturday and Sunday delivery is now available for orders placed before 4pm on Friday for Saturday delivery and 4pm Saturday for Sunday delivery, see here for details
  • We have temporarily suspended our Pre-12 delivery service
  • Once your order has been dispatched you will receive an invoice email with the courier details and your tracking number
  • Alternatively go to MyAccount, click on your Order History, click on the TRACK icon to link through to the carrier website and the tracking details for your delivery
  • If your order contains more than one item it may be split into two deliveries as we manage volume across our network
  • Due to carrier constraints it is not currently possible to deliver age restricted items. Please use our Click & Collect service for these products
  • Delivery direct from suppliers is now available and specific delivery times will be displayed on the product page
Order Value: Under £25 Over £25 but less than £75 £75 & Over
Next Business Day Delivery (Mon-Fri) usually before 6pm £5 Free Free
Pre-12 Delivery before 12 noon Next Business Day £10 £5 £5
Remote areas standard delivery (2-4 days) £5 Free Free
Saturday Delivery order by 4pm Friday £10 £5 Free
Sunday Delivery order by 4pm Saturday £10 £5 Free

Please note items delivered by our suppliers are not available for the options above. Delivery times may vary.

More about Delivery & Returns
Click & Collect details

Covid 19 Update

Click & Collect

  • Safe contactless collection is available 7 days a week at our branches
  • Our branches are open 7am-5pm Mon-Sat and 9am-4pm Sun
  • Keeping our colleagues and customers safe and well and respecting stringent social distancing requirements is our number one priority – 2 metre rule enforced
  • Our available product range will not require more than 1 person to lift
  • Please see our guide to click and collect below

  • Please ensure that your mobile number is added so that we can text you when your order is ready to collect

Call & Collect

Due to current trading conditions we have suspended our Call & Collect service until further notice.

If you are using our Click & Collect service please note the following:
  • Order online or over the phone and collect in branch from 5 minutes later.
  • Ensure you check stock is available for collection at your chosen branch.
  • Check branch opening hours to ensure you have sufficient time to collect.
  • For items not available for same day collection, place order before 7pm Mon-Fri (4pm Sun) and you can collect Next Business Day (Mon-Fri) after 3pm.
  • If we have your mobile number, we’ll send you a text when your order is ready to collect.
Universal Primer 2.5L is rated 3.2 out of 5 by 6.
Rated 1 out of 5 by from Not a good primer Thought I'd go for this as my normal brand wasn't stocked. Despite lots of prep, the finish was dreadful. I won't be using this brand again.
Date published: 2020-04-20
Rated 4 out of 5 by from Good Value I had a large ceiling that had water damage and suffered from cracks so wanted something to block the water stain and hide the filler. I originally had a can of spray paint blocker, but this didn't give particularly good coverage and also the over spray was quite substantial. I estimated I would need to buy about five cans of spray to complete the work, and on reflection I suspect that I would have probably needed more. So for a fraction of the price I purchased this item and found it just as easy to paint on and it was more than enough to do the whole job using three coats, did the job and was also a lot cleaner than the spray.
Date published: 2020-02-20
Rated 5 out of 5 by from Universal Primer Universal primer stain blocker. Dries in an hour enabling several coats to be done quickly. Good value as well.
Date published: 2019-12-12
Rated 1 out of 5 by from Very disappointed. Previous brands of quick drying primer I've used dry within half an hour. I used this outside and about 4 or 5 hours later it rained overnight. Everything was completely washed off, really couldn't believe it. Serves me right for buying cheap junk. It might be okay indoor but it says suitable for exterior and that's just nonsense.
Date published: 2019-10-14
Rated 3 out of 5 by from Good primer, with stated limitations Easy to paint, flows well, needed two coats. Lost two stars as I must have missed some rust on an angle bead, and it bleed through after a few days. Fixed with a quick coat of white gloss over affected area.
Date published: 2019-06-25
Rated 5 out of 5 by from Seems tood stuff It goes on well, and if its ability to stick to my skin is reflected in its ability to stick permanently to the substrate, then this is good stuff, at about the same price as ordinary acrylic primer.
Date published: 2019-05-20
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